Good Dog

Role: Copywriter
Deliverables: UX, website, and app copy; emails; blog posts

Good Dog makes it simple for people to get dogs from ethical sources, and for reputable rescues, shelters, and breeders to put their dogs in good homes. I’m a dog person, so supporting Good Dog’s standards and expertise as a copywriter was a dream gig. I worked with their lifecycle marketing team to audit and edit existing emails to breeders and buyers, then wrote new emails that better communicated their mission of connecting good with good. I also wrote copy for their website, app, and user flows, along with editorial content for their buyer-focused Learning Center.