REI Co-op

Role: Digital copywriter
Deliverables: Website, UX, and app copy

I was one of two in-house copywriters on REI Co-op’s Digital Experience team, responsible for all that appears on the brand’s digital properties. I worked on everything from large-scale marketing campaigns to landing pages to banner ads. My aim was to write clear, concise, creative copy that drove sales, prioritized user-friendliness, and, crucially, reflected the co-op’s guiding values and mission.