Unbabel

Role: Copywriter
Deliverables: Website and social copy, e-book, interactive game
Agency: Column Five

Unbabel is an AI-powered, human-enhanced translation platform for businesses to communicate in any language. The brand wanted a bold, edgy campaign that would show why a “Language Operations” tool is necessary for global reach, so we built one around four provocative letters: STFU. That is, Start Translating Fearlessly with Unbabel. I wrote a variety of assets, the most fun of which was a lusciously illustrated interactive game called Unbabel It. For a B2B brand, the campaign wasn’t very traditional—but neither was it boring.