Gooby

Role: Copywriter
Deliverables: Brand voice and tone guidelines
Agency: Column Five

Gooby makes intuitive, functional products for dogs that keep our furry best friends safe and comfortable. I was hired to develop Gooby’s brand personality—to create guidelines that would help their team communicate in a consistent voice and tone in every message they put out into the world. Below is a sample slide from the brand personality deck; the whole thing is available upon request.